Hi, I’m Moira.
My approach is rooted in heart-centred, authentic sales. I help female founders strip away the “sales ick” and build genuine relationships that naturally lead to increased revenue.
Sales isn’t about manipulation, scripts, or being the loudest person in the room. My own sales journey started over 30 years ago in my home city of Liverpool, working on a department store floor. That early experience laid the foundation for a career that spanned both sides of the Atlantic and taught me a fundamental truth that shapes everything I do today: selling is simply the art of human connection.
That passion for connection took me into the fast-paced world of publication advertising. I spent two decades navigating high-level sales roles, working at a Director level for industry giants such as BBC Magazines and Hearst UK. Along the way, I was named Salesperson of the Year and earned a prestigious PPA Marketing Award for a collaborative campaign with Procter & Gamble. I know exactly how premium sales operate at the highest level.
But when I relocated to the North East to raise my family, my perspective shifted. Balancing a high-powered professional life with my absolute dedication to my children required a completely different type of energy. As a neurodivergent individual raising neurodivergent children, I am deeply committed to fostering understanding and inclusivity. I realised that the rigid, corporate way of doing business just doesn’t work for unique minds.
That’s why I created this consultancy. I wanted to take those 30+ years of sales expertise and strip away the corporate stuffiness. Today, in addition to serving as a Sales Expert-in-Residence at the Business & IP Centre (BIPC) North East, I partner directly with heart-led female founders. I’m here to help you confidently sell your products or services, create effective sales strategies, and overcome your personal blocks to selling—all on your own terms.
Vision Statement:
To redefine the way female founders approach sales by championing authenticity, empathy, and meaningful connection. My vision is to build a legacy where selling becomes a natural, joyful, and positive part of every founder’s journey. I aspire to grow this consultancy into a trusted, scalable brand known for empowering women to succeed in ways that are sustainable, authentic, and deeply human-centred.
Mission Statement:
To empower heart-led female founders to overcome challenges in communication, confidence, and connection. By providing tailored sales frameworks, premium 1:1 coaching, and real-time strategic support, I help my clients unlock their full revenue potential without losing their soul. My approach is rooted in understanding how meaningful interactions lead to incredible outcomes—whether that’s closing a high-ticket sale, building lifelong client advocates, or growing your business with absolute clarity and purpose.
Brand Purpose:
To empower women to embrace sales as a powerful force for connection, impact, and growth. By promoting authenticity, empathy, and human-centred practices, I transform selling from a point of anxiety into a positive and fulfilling experience. I exist to make selling not just easier, but more meaningful, for every business owner I touch..
Brand Values:
Authenticity
I prioritise honesty, transparency, and genuine human connection over rigid corporate scripts.
Empowerment
I am deeply committed to giving you the strategy, confidence, and tools to own your true value and excel.
Human-Centered Approach
People are at the heart of everything I do. I will always respect your unique energy, neurodivergence, and individuality.
Results-Driven
I combine commercial insight with deep empathy to drive lasting improvements, conversion, and growth in your business.
Engagement with a Smile
Learning and growth don’t have to be clinical or stiff. I bring warmth, humour, and positivity to make the sales process accessible and highly enjoyable.
Ready to find your authentic sales voice?
Let’s start unscrambling your sales process today—completely free.